If you have still not clear what we are talking about, its Micromax Doodle2 A240. The phablet was launched for an initial price of Rs 19,990. However, when we last checked on Snapdeal, it was available for Rs 14,739.

Of course, subdued initial sales played the most significant role for this drop. Another reason could be the unintended cannibalization by Canvas 4. In our comparison between the two devices, we had written, “…Despite being an elder brother, Canvas 4 either wins or draws a parallel with its younger brother…..If you are an enthusiast about the latest devices, then go with Doodle 2 else save almost Rs 2000 and buy a Canvas 4 for yourself.” Perhaps, this is exactly what people are doing. Doodle 2 does nothing more except doodling with a fancy name, and no one pays his hard earned bucks for this name.

With this drop in price, Doodle 2 is now available for the same price as Canvas 4. Now with its bigger screen and a longer battery life, it may attract those who were earlier planning to buy Canvas 4 to themselves. As far as competing with others is concerned, it’s a mid range smartphone which does not differ much from its peers. Hence, a lot depends on how the company brings out further marketing initiatives to cut the clutter. Meanwhile, let us remind you the specifications of Micromax Doodle 2 A240-

1) 5.7 inch HD display screen with 720X1280 pixels resolution
2) 1.2 GHz quad core processor
3) 12 megapixel rear camera with LED flash and 5 megapixel front end camera
4) Android 4.2 Jelly Bean Operating System
5) 16 GB internal memory+ expansion up to 32 GB via microSD card slot
6) Dual SIM (GSM+GSM)
7) EDGE, Wi-FI, GPRS, Bluetooth and 3G options for connectivity
8) 2600 mAh battery to power the device for up to 23.5 hours of 2G talktime, 13 hours of 3G talktime and 450 plus hours of standby time

This is an important lesson for Micromax as well. We all know that the prices of handsets come down after sometime. But, if this happens in less than a fortnight, it depicts a shortcoming on the planning front. They will hope not to repeat such blunders.